For brands, engaging, winning, and retaining consumers has never been more competitive.
And consumers are all the harder to win as they expect brands to bring the irrefutable proof of their positive impact on society and the environment.
WhatRocks boosts your brand’s marketing & media performance.
THE PROBLEM
COSTS OF CUSTOMER acquisition RISE RELENTLESSLY
As brands face eroding marketing and media performance, they have been spending 900% more money over the last 20 years in advertising and promotions in their effort to keep gaining additional customers.
Although effective, this marketing spend race is neither efficient, nor sustainable.
It is critical for brands to make every marketing dollar go further and boost the ROI of their marketing and advertising campaigns.
THE OPPORTUNITY
Click image to enlarge
WEB3 RENEWS CONSUMER ENGAGEMENT AND LOYALTY
If Web1 allows brands to buy inventory to reach any consumer in the world, Web2 allows them to target relevant consumer segments through data-driven marketing strategies.
Today, Web3 allows brands to go a step further and better engage, win and retain customers through token-based consumer engagement and loyalty strategies.
OUR VISION
REWARD CONSUMER ENGAGEMENT AND LOYALTY with crypto FOR GOOD
78% of consumers want to be rewarded by brands beyond their purchases, and 72% of consumers are tired of brands that pretend to be socially- and environmentally-conscious.
With WhatRocks, brands develop “engage-to-earn” strategies that reward consumers for their attention, their engagement, and their purchases with complimentary crypto for good for them to donate to their charities of choice.
By doing so, brands empower consumers financially to fund the social change they want through direct, authentic, and meaningful connections that boost their marketing and media performance.
Click image to enlarge
FIVE “O+O+O” SOLUTIONS
ADS FOR GOOD™
Boost the performance of your social ads, online display and video ads***, TV commercials, DOOH ads or print ads by rewarding consumers financially with crypto called Rocks™ whenever they see (impressions), watch entirely (completed views), or click on your WhatRocks-labeled ads.
As Ads for Good™ functions with QR codes or with pixel tags encapsulated in your ads at the server level, running WhatRocks-labeled ads is business as usual: it does not interfere with your brand messaging, media plan, targeting, tools, processes, workflows etc. and it is totally transparent to your media agency, trading desk, DSP, SSP, ad networks etc.
Better yet: Ads for Good™ is also available for social ads on YouTube***.
Drive to Store for Good™
Boost walk-in traffic in your shopping malls, stores, and restaurants by rewarding consumers financially with crypto called Rocks™ when they come and check in* with their WhatRocks app!
As your brand only rewards client leads who are actually geolocated in real time at your locations, Drive to Store for Good™ delivers 100% media efficiency while aligning with your brand’s ESG efforts.
Better yet: you’re in full control of your CPL (Cost Per Lead) as you get to decide how many Rocks™ consumers earn at check-in!
Drive to Shelf for Good™
Flock more consumers in front of your products on the shelf by rewarding them financially with crypto called Rocks™ when they scan the WhatRocks QR code** printed on your in-store ads!
As your brand only rewards client leads who are actually geolocated in real time at the participating locations, Drive to Shelf for Good™ delivers 100% media efficiency while aligning with your brand’s ESG efforts.
Better yet: you’re in full control of your CPL (Cost Per Lead) as you get to decide how many Rocks™ consumers earn when scanning your brand’s QR code!
DRIVE TO WEB & retail media FOR GOOD™
Jack up consent rate, recurring traffic, first-party data collection and online conversion by rewarding consumers financially with crypto called Rocks™ whenever they visit your website, sign up to your newsletter, participate in your online surveys, fill in your web forms, or buy online***.
As Drive to Web & Retail Media for Good™ functions with pixel tags encapsulated in your retail media display or video ads, or set in your webpages, upgrading your website for good is frictionless.
Click image to enlarge
CASHBACK FOR GOOD™
Improve your conversion rate by rewarding consumers financially with crypto called Rocks™ whenever they buy from your eCommerce website*** or from your store.
As Cashback for Good™ functions with QR codes printed on receipts or pixel tags added to the purchase confirmation page of your website, Rocks™ are credited automatically on your customer’s WhatRocks account.
TESTIMONIAL
Elise DUCRET
Chief Digital & Marketing Officer
L’Oréal France
OUR PRICING
Pre-open your brand’s WhatRocks account!
**One reward per day per location
***Soon available